This is something that I share with my post players. It can be translated from on the court to the classroom and obviously to the business world. I remind our guys frequently that if it really is important to them, they'll find a way. I like the way this is explained in that they have to answer the question of why it is important to them. The answer has got to be more specific than just "because".
From Success magazine's February 2010 issue:
Is Your "WHY" BIG ENOUGH?
Make your case to achieve your goal.
If someone you love calls you with an emergency, you rush to help, right? It's because your "why," or reason your reason for doing it, is clear and important. You don't have to give it much thought. Your actions are almost automatic.
When your reasons for doing something are big enough, you will have the motivation to make sure it happens. If you want to run your first marathon, publish a book, break your sales goal, spend more time with your family or take your business to the next level, you first have to answer the question: Why? Your answer builds your case for staying disciplined.
1. Write out your why. Ask yourself, "Why do I want X?" and write down your answer.
2. Be specific and clear. Example: "I want to be able to bench-press 200 pounds, because then I will be in better shape." Or, "I want to work harder on my business to land that big account." Include how your life will improve if you hit your goal.
3. When you find yourself slipping on your goal, remember or reread your why. Or use it as your personal mantra.
Once you make your case strong enough, you will win your personal trials.